Saturday, August 25, 2012

Blah, Blah, Blah: Surviving English Class

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Hmm... I really dont want to submit an essay. Submitting an essay takes too much time. Besides, you really wouldnt want one of my essays. I dont write about anything interesting. Heres something I wrote in sixth grade.

The food pyramid consists of six groups bread and grains, vegetables, fruits, dairy, meats, and extras. The food pyramid was introduced in 1 by the United States Food and Drug Administration and the Department of Health and Human Services. Everything that the human body needs (not including oxygen and sunlight, etc.) comes from the food that we eat. There isn’t any one food that provides all of the nutrients that your body needs to grow, be healthy, and energetic. So you must eat a diet that has a variety of foods. Everything that we eat provides energy for building cells and replacing cells that make up our bodies and provide us with energy. There are around twenty important known minerals, vitamins, and hormones that the body needs for a healthy diet. There are two groups of minerals trace minerals, and those found in larger amounts in the body. Minerals help build cells, bones, and can help the nervous system. They also help the body make use of other materials. A few it can store, but many must be constantly replenished.

The dairy group includes milk, yogurt, and cheeses. Milk contains a lot of calcium. Not enough calcium can result in weak bones and osteoporosis. Milk also contains vitamin A, vitamin B, vitamin C, and vitamin D. Vitamin C prevents a disease called scurvy. Scurvy is a disease that causes you to lose your teeth. Another important thing in dairy products is protein. Proteins are constructed of many essential element that the body needs to rebuild itself. Proteins are constructed of amino acids. The human body can manufacture some amino acids, but we must eat protein foods to provide those that the human body cannot make. As you probably know, vitamins are very good for the body. Most people need two to three servings of dairy products each day. However, growing bodies sometimes may need more.

The meats group includes meat, poultry, fish, dry beans, eggs, and nuts. Meats are an essential part of eating properly. Meats have plenty of protein, which is also essential for the body. Meats are a great source for vitamin B, which helps vision, the mouth, the brain, blood cells, tissues, skin, and the nervous system. Fish and eggs contain vitamin D, which helps bones and teeth. Most nutritionists agree that two to three servings of meat should be eaten every day. However, again, growing bodies usually need more.

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Vegetables are great for the body. They contain many vitamins, minerals, and fiber. Fiber helps food get through the digestive system, and without enough, constipation may result. A variety of vegetables is needed to get all the vitamins in all the vegetables. Not enough vegetables can cause weight problems and weak bones. Most people need three to five servings of vegetables per day.

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Friday, August 24, 2012

compliants letter

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Dear sir/madam

I am writing in regards to an incident that took place in your Karen Millen store at Sheffield - Meadowhall on rd September 00.

I saw one of your handbags in the Leeds store, which I didn’t buy at the time (as I was waiting for pay day), but then when I got back in Sheffield I decided to go into the Meadowhall store, just to make sure that they sold the same handbag, which they did.

I then asked the sales assistant how long they had the handbag for, and how much long they were intending to sell the handbag for. The reason I asked these questions were because I was waiting for payday, and I didn’t want the handbag to get sold out (which I did explain to the sales assistant).The lady told me that it was the last one. I then asked about the transfers produces (to get it ordered from another store, if Meadowhall no longer held them), which then the sales assistant did explain to me.

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But then the lady suggested me to open a store card, on a month interest free period, which I refused but appreciated her advice as all she was trying to do was help. The reason I refused was due to the credit search that had to be done in order to apply for the card, which I did mention to sales assistant. But then the sales assistant really started to push me into applying for the store card, and she wouldn’t take no for an answer. Then another shop assistant decided to interfere and again she too started pushing me into opening an account (completely ignoring the point that I do not want the store card because I did not want credit search doing, as I have had done in the past 4-5months). They both kept on telling me that if I spend over £75.00(as the handbag was for £10.00), I would get it on a month interest free period. And again completely avoiding the point that it’s the credit search I do not want doing. I made many excuses to them but none of the lady’s would take no for an answer, I was in a really embarrassing situation as I had all these customers looking at me. I then finally gave up, and agreed to open the account (which could be breaking the law as they practically forced me into opening an account where a credit search was required).

As I filled out the form, the shop assistant then started to tell me that if I spend over £00.00 today I would get an extra 4month interest free credit instead of the months. So she then told me to have a look around, at this point I thought everything was becoming ridiculous, as my main purpose and intentions were just to make sure that the meadowhall store, also sold the same handbag and that they would still have it there for payday. Instead the shop assistants were trying their very best to make me buy something there and then over the value of £00.00. I had now been in the Karen Millen store for almost 0-5mins, at the same time I was feeling too guilty to walk out of the store without buying anything, as I had all these people in the store staring at me, with the sales assistant pestering me. But then I thought to myself, I am not going to get bullied into buying anything, as it’s me who’s going to pay for the products, not the sales assistants.

So I then told them that I am not interested anymore. Soon as I told the sales assistants, one of them walked away from me and the other just turned a cold shoulder away from me and started to do something on the till, Leaving me alone on the desk with the form, not one thanking me for my time. Instead I thanked them for their time and I didn’t even get a reply back apart from a kind lady at the doors.

In the end I didn’t even buy the handbag, or neither was I asked if I was still interested in the month interest free credit for just the handbag. Everything that day in the shop just became too ridiculous and embarrassing. As each time I agreed to buy something, I just got bullied into spending more and more money, which at the end of the day, would come out of my pocket not the sales assistants pockets.

I am really sorry to complain like this, but with another store I probably wouldn’t of had bothered, but because most of my clothing is from Karen Millen, I just don’t want this to happen again to me or anyone else. Sometimes you just want to look around and not buy anything, and just want to be left alone, which were my intentions on that day, but instead I was just left feeling really guilty, embarrassed and bullied by the sales assistants behaviour. This incident just left me thinking was it just because I looked young (which could be considered as age Discrimination) or was it because I just looked a little confused, which may of given the sales assistants the false impressions to think that I was an easy target, in order for them to achieve they daily or weekly sales targets.

I had been looking really forward towards your new Autumn & Winter range, as I have never had any sort of problems before in any of your stores, as the customer service levels have always exceeded, but now I feel that each time I am going to enter your Meadowhall Karen Millen I am going to get bullied into buying something, when this should most definitely not be the case. I hope that in the future you would be able to use this letter as a reference to train the staff in the meadowhall store. Most importantly not to push customers into buying anything, and then not to take the customers refusals personal, as this is what you would expect when you over push customers. And also to respect and to value customers decisions, and not to think “I am not going to assist that customer because they not going to buy anything” which I feel this is appalling customer service.

If any future training is to be given to your colleagues in the Meadowhall store after this letter, is it possible that you not mention this letter to any of the staff, as I am a regular shopper in your meadowhall store and I do not want this to affect any customer service I may require in your store. But to be fair the rest of the staff are excellent in that store and always smiling and very helpful, apart from the sales assistants, which unfortunately I didn’t manage to get their names. And thank you very much for taking out your time to read this letter. Much appreciated.

Yours sincerely



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Thursday, August 23, 2012

Contemporary Organisations can be structured in a variety of ways to meet their objectives. With reference to current business practice, academic models and theory, critically examine current influences on organisational structure and design’

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The following essay will first attempt to define exactly what is meant by organisational structure before analysing the complex internal and external influences that impact upon the strategy and structure an organisation will eventually adopt to deal with the problems they will face. This will be done using both real life examples as well as the theory that supports it to identify the potential sources of success and failure of which both profit and non-profit organisations should be aware.

Within the business and academic world there are a number of definitions that attempt to define exactly what an organisation is, however for the purposes of this essay it can be seen as

‘a social arrangement for achieving performance in pursuit of collective goals’ Huczynski and Buhcanan (001) p.5

These goals can vary greatly depending on the exact nature of the organisation, such as whether it is private sector (profit motivated) or public sector (aiming to provide a service to justify tax spending) as well as whether it is a production or

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service organisation. Contemporary or modern organisations can therefore be structured and designed in a number of different ways to meet their goals.

Huczynski and Buchanan (001) p.447 define organisational structure as

‘the formal system of task and reporting relationships that controls, co-ordinates and motivates employees so that they work together to achieve organisational goals’

In effect this means that the aim of the organisations structure should be to support the direction it wishes to take by allowing effective communication and co-operation from all its employees. As this definition shows structure is also an important aspect in the motivation of employees. Often it can be a vital factor in allowing employees, particularly those at lower levels (e.g. on the shop or factory floor), to feel valued and that there ideas/decisions are being considered. A desired consequence of this will be a positive impact upon their performance and there consequent relationships with the customers.

Child (184) identifies five aspects that are important to consider when looking at the structure of an organisation namely, specialisation, hierarchy, integration control, and grouping. Specialisation is concerned with the skills of the companys employees in terms of the variety of jobs they will perform. A more specialised workforce, which are usually found in larger organisations, will be assigned specific roles within the organisation where as a less specialised workforce will be asked to carry out a number of jobs that require a varying range of skills.

Hierarchy refers to the number of levels of authority that are found within an organisation. An organisation with a flat hierarchy will have only one or possible two levels separating its managing director at the top from its employees on the shop or factory floor and this can have its benefits and problems. As well as reducing Personnel costs, flattening the hierarchy of an organisation can also help to speed up the communication process between employees and there managers by reducing the number of levels that the information needs to pass through. The disadvantage is that there is increased responsibility on the current managers that can lead to demotivation problems if they feel they are being overworked. Conversely an organisation with an extended hierarchy, such as the catholic, may have up to five levels between its most senior and lowest employees, in the case of the catholic church there is - the parish, bishop, archbishop, cardinal and the Pope.

Lawrence and Lorsch cited in Huczynski and Buchanan (001) use the term integration to refer to

The process of achieving unity of effort among the previously differentiated sub-systems in order to accomplish the organisational task

Differentiation in a business sense is the arrangement of individual jobs or tasks and so in effect integration is the way in which information is communicated between these different groups and/or departments within the organisation. This integration aspect of structure becomes increasingly important as the size of the company increases in order to ensure that all employees continue to work towards a common goal. Integration is equally important in a marketplace where environmental uncertainty is high, as communication of any external changes is required to be delivered quickly and clearly throughout the organisation in order to ensure that the correct strategy is being employed.

Control is another important aspect of organisational structure and helps to prevent unwanted behaviour from employees that may effect the efficiency of the way it is run. An important question that needs to be answered however when designing a structure is how much control to retain over employees and how much freedom should be given for them to make their own decisions. This means that this aspect is not as simple as it may at first appear, as issues such as who retains ultimate responsibility and accountability for decisions made by all employees is a difficult one and therefore a number of managers may be wary of allowing decisions to be made for them.

The final aspect of structure identified by child is that of grouping. Organisations can group their employees in numerous ways. The traditional product and functional based methods explained within this essay as well as geographical grouping, where employees of different and complementary skills are co-ordinated in a particular location (e.g. A field office) are three such ways.



In order to first show the full importance of an appropriate structure and design within an organisation, the problems that an inappropriate structure can cause will first be highlighted. The first of these problems, as previously stated, is that of motivation, which could be affected by lack of clarity as to what is expected of people, the perception that they have little responsibility and recognition and the fact that some employees could become overworked as they have no efficient way of communicating with others to tell them what they require. A large US financial services company was one such organisation that had this problem of demotivation, which could have been avoided had they paid more attention to the way they were structured and operated. After a period of sustained growth for their business, client numbers began to decline and in an attempt to restructure it was rumoured that a number of people would be made redundant, this unfortunately lead to demotivation amongst the staff and when people where eventually laid off many sued claiming they had been discriminated against.

An inappropriate structure can also mean that necessary information is not transmitted to the people who need it on time, decision makers are overloaded and there is no way to evaluate decisions made in the past leading to a delay in the decision- making process and a lack of quality and faith in these decisions. A final problem of that could be encountered if a deficient structure is in place is a possible lack of co-ordination and conflict within the organisation both as a whole and within the individual departments. This would be down to the fact that each department would be aiming to achieve in their own individual goals and priorities, which would often conflict with each other, causing them to lose sight of the goals set out by the organisation. A combination of these problems would for most organisations lead to increasing costs and a resultant loss in profits for those in the private sector and drop in the quality of service for those in the public sector, which if long term could prove fatal.

Up until approximately the last decade organisations had been structured in traditional ways depending on the type of business they are in, namely either Functional or Product Based. A functional structure is one that is based on groupings of the major functions within the business such as production or sales (Appendix 1a). This type of structure allows organisations to utilise necessary skill sets when they are required as each group is instantly available. It also provides employees with good opportunities for career development and promotion thus aiding in their motivation. However a functional structure can lead to conflicting issues between the different groups, as well as making it difficult to adjust to any product diversification that the company may wish to achieve.

Conversely a product based structure (Appendix 1b) is one in which the organisation divides its workforce into groups that work on individual products or product ranges depending on the size of the organisation. Each group would carry its own functional specialisms and this form of structure has become popular with those who provide a large number of products or services such as the NHS (National Health Service) in the United Kingdom. A product-based structure allows for greater diversification in the number of products and/or services they can offer and also allows an organisation to cope better with external environmental changes than a typical functional structure. Despite these advantages conflict between departments can still occur, without strong management at higher levels, with each product group/team attempting to promote their own work to the detriment of others.

In recent years these traditional structures are being modified greatly and in some cases completely re-invented as structures within contemporary organisations are increasingly arising in a direct response to the influences of both external and internal factors. In fact the levels of turbulence within the market place in which a company operates can have a significant influence on the structure that is adopted as a rapidly changing environment, such as the airline industry, will require the company to be more flexible. An organic rather than a mechanist structure would therefore need to be deployed. These external factors, which will impact upon an organisations strategy and its resultant structure, can be examined in detail using the well-recognised PESTLE analysis that is comprised of political, social, technological, legal and ecological issues.

At some point each of these factors will impact upon both the formal and informal systems that operate within the organisation, although as this essay will highlight some will have a greater influence than others. Often these PESTLE factors are even interrelated, operating in a series complex ways to trigger organisational change.

Of these external factors many consider that the social and economic issues will have the most significant impact upon the structure of an organisation. Hannagan (18) p.7 states that

“If disposable income falls, consumers will continue to buy necessities, but will reduce spending on luxuries”

Along with the influence of social trends, this means that demand for certain luxury products, such as certain styles of video recorder or television sets, can vary greatly. Therefore an organisation needs to be aware of the potential future sales levels for the product/service they offer and be structured accordingly to any adjust changes.

The behaviour of competitors is a further economic factor that needs to be considered as being able to adjust to new product releases and changes in competitor strategy (including technological innovations that may allow them to improve their operations) can mean the difference between success and failure, particularly in oligoloplistic marketplaces that contain a large number of highly-competitive, profit making firms.

An equally important social factor to consider when designing and implementing a structure is the availability of required skills in the local community, or nationally for larger organisations, which will have an impact upon the amount of control they wish to retain over their employees. In regions or countries where higher skilled employees are available they may be more inclined to allow staff at lower levels (e.g. the shop floor) the authority to make minor decisions concerning issues such as refunds and faulty product returns than lower skilled staff. For example a multi-national company such as Nike would be perfectly happy to allow an employee in a UK high street to use their own judgement on certain issues but more wary to allow an employee on a factory on an LEDC, (less economically developed country) such as India or China to take decisions on its operation.

From a political and legal stand point government policies, including health and safety regulations, as well as the effects of taxation will need to be considered to ensure that they can be effectively communicated throughout the company. This would be particularly important in the air transportation business where a failure to communicate clearly could result in catastrophic consequences and the demise of the organisation. Closely related to these politics are the ecological issues and related external pressure groups, Greenpeace being the most widely known, that need to be considered as in certain cases they can be extremely influential when it comes to the publics opinion of an organisation.

As was previously mentioned as well as the external influences on an organisation there are also a number of influences that originate from within the company (internally) that may affect the way it is structured and designed.

Technology within the organisation is one such internal factor, as the quality and availability of technology to employees and management can greatly aid or hinder integration (communication) by allowing information to be gathered and distributed effectively and quickly to the employees who require it when they require it. This becomes increasingly important as an organisation increases in size as suitable use of this technology can allow people who work together to not necessarily have to be in the same room or even building and so as well as saving on travel expenses employees can be situated in a workplace nearer to the materials they require or their customers.

Organisational culture is the characteristic spirit and belief of an organisation (Torrington and Hall, 18 p.88)

It incorporates issues such as beliefs about how people should treat each other and behave, attitudes to internal changes and the nature of working relationships. Very much related to structure culture is developed over an extended period of time, unlike structure however it can be difficult to change. An example of a company with a strong link between its culture and structure is the advertising agency St Lukes. St Lukes, which is very much a contemporary organisation, was founded in 15 and operates a number of flexible working practices designed to ensure that employees continue to think creatively or “out of the box” when designing solutions to problems. Within St Lukes employees do not have their offices or desks and instead are encouraged to plug their own personal laptops into the nearest available socket. Monthly reviews are also held where by employees are invited to discuss openly and honestly any problems they may have with their own or a colleague’s work. These flexible philosophy and structure is very much ingrained into of St Lukes and new employees must therefore learn to accept “the way things are done”.

A study by the Aston team (Cited in Cole 000) in the late nineteen-sixties also identified that the size of an organisation will have an effect on the way it is structured. In this study it was determined that once an organisation increases in size to a stage beyond that at which it can be controlled by personal interaction more specialisation, standardisation and formalisation and less centralisation will be present. These changes are often necessary in order to ensure that an organisation can continue to retain sufficient control over its employees and that sufficient skills are available in the workforce to cope with increasing demand.

This essay has shown that there is numerous external and internal influences on the way an organisation may structure itself in order to achieve success in their own market. It has also shown that when it comes to designing and implementing these structures, although there is no one right or wrong answer as to what will work and what will not, an organisations structure should arise to support the strategy and direction it wishes to take and be constantly evolving, rather than fixed, in order to adjust to any new variables they may need to be considered. If an insufficient structure is being implemented within an organisation however the consequences can be extremely severe possibly even resulting in the failure of the entire business.

Bibliography

Online Newsletter - Managing change

http//www.itstime.com/aug6a.htm#study (Accessed 8th December 00)

Burnes (000) - Managing Change - A Strategic Approach To Organisational Dynamics - Prentice Hall

Carnall (1) - Managing Change In Organisations rd Edition - Prentice Hall

Cole (16) - Management Theory And Practice 5th Edition - DP Publications

Hannagan (18) � Management Concepts And Practices nd Edition � London Pitman Publishing

Huczynski and Buchanan (001) � Organisational Behaviour An Introductory Text 4th Edition � Essex Pearson Education Limited

Jackson and Schuler (000) - Managing Human Resources-A Partnership Perspective 7th Edition - Dave Shaut

Senior (17) - Organisational Change- Prentice Hall

Torrington and Hall (18) - Human Resource Management 4th Edition - Hertfordshire Prentice Hall

Please note that this sample paper on Contemporary Organisations can be structured in a variety of ways to meet their objectives. With reference to current business practice, academic models and theory, critically examine current influences on organisational structure and design’ is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Contemporary Organisations can be structured in a variety of ways to meet their objectives. With reference to current business practice, academic models and theory, critically examine current influences on organisational structure and design’, we are here to assist you. Your cheap custom college paper on Contemporary Organisations can be structured in a variety of ways to meet their objectives. With reference to current business practice, academic models and theory, critically examine current influences on organisational structure and design’ will be written from scratch, so you do not have to worry about its originality.

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Wednesday, August 15, 2012

David Moore

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on David Moore. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality David Moore paper right on time.

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‘David Moore has always expressed an interest in city skylines and seeks to depict them in unusual ways.’ This can be clearly depicted in his contrasting black and white (gelatin silver) photograph “Western Distributor Forms 1” taken in Sydney, 17.

David Moore grew up near the Harbour at Vacluse and at the age of ten he found the habour environment to be a ‘world of delight, adventure and mystery’. And at the age of 11, Moore was given his first camera and it was then that he began to take photographs around the habour. In 147, at the age of 0, Moore was greatly influenced by his friend and mentor, Max Dupain and began working as a professional photographer. From there he became a photojournalist. During the 170’s Moore’s works became more and more extreme. After his ‘Up in New York Series’ in 17-75, he reduced the monumental skyscrapers to simple dramatic forms. At that time, hard edge abstract painting also influenced him and he experimented with unusual viewpoints in his Sydney Western Distributor Forms to create images with large area of flat space and carefully arranged tones of planar forms.



In his photograph “Western Distributor Forms 1” shows a great contrast between black and white. This photograph is taken outside with an unusual viewpoint. It is lit by natural light to create a clear sharp image, frozen motion and an interesting and unusual angle. The photograph is composed with straight, vertical, horizontal and diagonal lines to create a frozen motion. Squares, rectangle and the use of hard edge to create a clear shape image. Sharp and shiny texture for the objects helps to product an interesting and unusual angle. The photograph has a flat space as it looks like there is no or very little depth. The tone used in this work of art is highly contrasted by the use of black and white. This contrast has been created by the use of black and white (gelatin silver) photographic paper. The main purpose of this photograph is that the photographer is trying to reflect an artistic idea.

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“Western Distributor Forms 1” produces a feeling of mysterious, boring, angry, interesting, dream-like, theatrical, imaginative and rather creative. All this feelings is mainly created by the use of black and white in the photograph. This can be clearly seen that the major influence on the artist in the production of this masterpiece is the photographer himself.

Overall, this eerie, strange and unusual photograph depicts what modern art is like. At first the photograph did not interest me at all, but after examining the photograph “Western Distributor Forms 1” by David Moore, in detail. I realise the creativeness, the interesting angles and how well the photograph has been taken, despite the boring and uninspiring figures. After this, I finally realise what a good photograph really is.



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Tuesday, August 14, 2012

Prepare yourself for a successful job interview

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Successful interviewing begins with preparation. In order to be successful, you should always seek to retain control of the process. You can do that by doing your very best in each and every interview. Treat every interview as if it were the only one you will ever get. The following section will give you some instruction how to prepare yourself for an interview.

The first and key element to successful interviewing can be summed up in one word attitude. If you want to rise above others with better experience, better grades, or better anything, you will need to work on developing a highly positive work attitude. You can show your winning attitude in the way you present yourself. Incorporate the actual words positive attitude, excellence, and striving to be my best into your interview language.

Second important part is a practice. Before you go through an actual interview, you should practice through a mock interview. It is an opportunity to work out your weaknesses, to practice your interviewing technique and answers live. It is also a chance to hear constructive feedback from someone who can guide you toward improving your interviewing style and presentation.

The next aspect of job search preparation that can truly set you apart is employer research. Employer research is what brings you together with those who have the power and authority to potentially offer you a job. The source locations where employer information can be found include the Internet, your Career Centre, Campus Library, Public Library, and direct company contact.

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After that it is the time to check the dress code. The interview is not the place to exhibit your flair for the latest in fashion style. Even though many companies have relaxed the internal company dress code, interviews still follow the conservative standard. Business suits are still in. And do not forget the shoes! Make sure your shoes are conservative, clean, and polished.

Finally, do not forget, what you say is as important as the way you say it. Start whit a small talk to create comfortable setting. Maintain eye contact while speaking. Try to be yourself. Smile from time to time, pay attention to your gestures, make sure they are natural and meaningful. Listen carefully, ask for clarification on points that are not clear . Show your interest and curiosity about the position asking questions.

Finding a job and finding a good job are two very different things. Following this simple instructions can help you accomplish that goal. All you need is to properly prepare yourself for your job search. No one owes you a job. You have to put fort the effort to find it.



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Marketing

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MARKETING ASSIGNMENT 1

Q1. Explain what is meant by the marketing concept and illustrate your answer by using an example of a market led organisation.

A. The marketing concept is about matching a company’s capabilities, with the wants and needs of the customer. The marketing concept is used by organisations in an attempt to satisfy this need. Marketing facilitates an exchange which satisfies the relationship between seller and buyer.

Money, Credit, Donations

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Goods and Services

A need is a basic requirement that has to be satisfied. Examples of basic needs are food and drink. One good example of an organisation that takes advantage of one of these basic needs is Coca Cola.

Coca Cola use peoples’ thirst as a way of selling their products. One way that Coca Cola were led by market demand was that people became increasingly aware of the detrimental effects of sugary products and they are deemed to be unhealthy and fattening, Coca Cola addressed the situation with the launch of Diet Coke.

Q. Compare and contrast the selling and marketing philosophies � using company examples of your choice.

The main comparison between marketing and selling is the exchange relationship. The marketing philosophy aims at fulfilling consumers’ needs and meeting organizational objectives. The selling philosophy emphasizes aggressive selling techniques.

By using a selling philosophy it is believed that consumers will not buy enough of a product if left alone to do so, therefore the organisation will undertake an aggressive selling and promotion effort in order to coax the consumer into making a purchase. An example of companies that uses this approach would be those who supply double glazing. Very often they use ‘cold calling’ as a method of selling. Definition of ‘cold calling’ is calling a customer without prior appointment.

Starting Focus Means Ends

Point



By using a marketing philosophy the provider believes the key to achieving success lies in giving the customer what they want by focusing on the needs of the customer and satisfying that need.



An example of companies that use the marketing philosophy would be the car manufacturers, in particular BMW. They target a specific type of consumer. They achieve success in retaining customers as there is evidence to suggest that a consumer will stay with a particular make of car throughout their lifetime.

Q. What is the marketing mix and explain why it is so important to marketers?

The marketing mix is made up of the 4 p’s. These are PRICE, PLACE, PROMOTION, and PRODUCT. Increasingly this has been expanded to a 5th p, PEOPLE. It provides an organisation with a decision making method on how to manage a customer relationship.

The variables with these five principles need to be right in order to achieve the maximum marketing opportunities for an organisation, which is why they are so important to marketers.

Any organisation that wishes to satisfy the wants and needs of the people in their target market need to develop a marketing mix to ensure the balance of the variables are suitable.

An extreme example of why the marketing mix is so important can be illustrated in the following way-

There would be little point for one of the major electrical retailers to open a chain of stores in a third world/developing country. The reason for this is that it is likely that most of the population would not be able to afford to pay (PRICE) for any of the goods available. Electricity is not readily available in developing countries (PLACE). It would be difficult for an organisation to promote their goods to the public since there is a lack of suitable advertising media such as television or radio and the majority of the population would not have access to them, (PROMOTION). People in developing countries spend all their time concentrating on basic needs like food and shelter. Electrical goods would be classified more as a want and therefore the (PRODUCT) is unsuitable for the market.

Conclusion to the marketers within the organisation is that this would not be an opportunity to market.

Q4. What is a marketing audit and the key elements contained within it?

A marketing audit is an analysis of an organisations, objectives, strategies and activities. A marketing audit is conducted to enable the organisation to identify problem areas and from this develop a marketing plan.

The key elements contained in a marketing environment analysis area as follows-



A Macro Marketing Environment.

A macro marketing environment concerns itself with the external factors which can impact the organisation. These external factors are Social, Legal, Economic, Political and Technological. � SLEPT. Examples of what would be examined in each of these factors are as follows

Social � Demographics, Legal - Competition Law, Economic � Inflation, Political � Monopolies, Technological � E-business.

A Micro Marketing Environment.

A micro marketing environment focuses on the forces specific the nature of the organizations’ business. This would consist of, buyers, suppliers, competitors, marketing intermediaries, publics and the business.

A SWOT Analysis would encompass both external and internal factors taken into account when performing a marketing audit.

SWOT is made up from strengths and weaknesses which are internal influencing factors and Opportunities and Threats which are the external influencing factors.

Q5. What is the purpose of the Marketing Plan?

The purpose of a marketing plan is to allow an organisation to react to the internal and external forces which impact them. A marketing plan helps to establish, direct and co-ordinate an organizations marketing efforts. By having a marketing plan it forces an organisation to assess what is going on in the market place and how it affects the business. It will also provide a benchmark.

The benefits of having a marketing plan are control, co-ordination and development of the marketing activity. Control ensures that targets are met and provides a warning sign if things start going wrong which in turn gives the organisation the opportunity to rectify the situations. Co-ordination specifies what is expected and communicates this to staff. Development of a marketing plan analyses the macro and micro environments which will highlight the strengths and weaknesses of the organisation. This will help to identify the options available and allocate resource.

Q6. What is customer segmentation? Give four examples of how marketers segment their targets.

Customer segmentation is the selection of groups of people who will be most receptive to a product. By using segmentation a company can identify target customer groups.

Examples of segmentation-

1. Demographics � age, sex, race, religion, occupation, family.

. Geographic � country, region, climate, type of urban area and type of housing.

. Socio- Economics � income, occupation, education and social class.

4. Lifestyle � interests, activities, opinions.

Q7. For a company of your choice define its target audience in terms of how it has segmented the market, state its targeting strategy and define where it is positioned on the perceptual map.

The company chosen for the question above is John Lewis. John Lewis has segmented the market place in a number of ways.

1. Demographically by age, gender, income, family life cycle.

. Geographically by geography.

. Lifestyle by opinions and interests.

This would lead me to believe that their target market is female, age 0 plus, middle class income, with a family home to run.

John Lewis, tend to have department stores in the major cities, i.e. Southampton.

They provide a range of goods from clothes and food to luxury items, thus opinion tends to be that they are a high quality provider of goods. Pricing is a major factor as they can be considered expensive when compared with Asda, who provide food as a main selling point, however they have become increasingly diverse with the addition of clothing and household goods to their repertoire. Asda, however are viewed as ‘value for money’.

PERCEPTUAL MAP



Q8. Describe the components of Maslow’s hierarchy of needs and provide examples of modern day products that reflect each level.





Maslow’s Hierachy of Needs helps us understand human motivation. The bottom of the pyramid shows our most basic needs. Only when the lower part of the pyramid has been satisfied are we concerned with the higher needs.

Physiological Needs- air, food, drink, shelter, warmth, sex, sleep.

Safety Needs- protection from elements, security, order, law, limits, stability.

Social Needs-family, affection, relationships, hygiene

Esteem Needs- achievement, independence, status, prestige

Self Actualisation Needs- realising potential, fulfillment

Examples of modern day products which reflect these needs are-

Physiological � Pizza Hut. Provide food which is a physiological need.

Safety � Royal Sun & Alliance. Provision of a range of insurance, e.g. Medical, Life Assurance.

Social � Johnson & Johnson. Provision of hygiene products, e.g. talcum powder.

Esteem � Estee Lauder. Provision of cosmetics, e.g. mascara

Self-Actualisation � Southampton Institute. Provision of further education e.g., students obtaining higher education certificates.

Q. Produce a Macro and Micro analysis for Starbucks.

Social Investment in grower’s community; protection of the environment; responsible neighbour and active contributor of surrounding community; commitment to treat all with respect.

Legal Data Protection Act; Health and Safety at Work; Environmental Health Policy.

Economic Exchange rate fluctuations; price of coffee; disease of crop, crop failure; inflation; seasonal (more people at the shops around Christmas time)

Political Fair-trade for farmers policy; provision of credit to farmers; conservation promotion.

Technological Informational website; wireless shops in some locations;

The internal and external factors influencing Starbucks using a SWOT analysis.

Strengths � internal micro analysis

Large global organisation; high quality products; good company to work for; attempts to produce social, economic and environmental benefits for the communities affected by them; wide range of products available;

Weaknesses � internal micro analysis

Customer trend towards low caffeine, low sugar, low fat diet; high costs; shops tend to be small, can get over-crowded; new wireless technology could impact customer turnover as people will stay in the shop longer but not necessarily buy more;

Opportunities � external macro analysis

To expand further, acquire more shops in more places; expand range of products; diversify into on-line merchandising; by investing in farmers able to lower the cost of coffee;

Threats � external macro analysis

Competition from other providers; disease of crop, crop failure; rise in inflation, customers less likely to be shopping;



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Thursday, August 9, 2012

Frida Kahlo (her life)

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Born Magdalena Carmen Frieda Kahlo in 107 and died 154. To try and separate her life from her work would be extremely difficult. She lived with severe disabilities throughout her relatively short life and we can see her progression through her paintings, which were always direct and powerful. “I never painted dreams. I painted my own reality”. During my readings about her life one never gets the sense that she felt bitter about the hand that was dealt her but rather that she accepted it and got on with life.

Frida’s mother was a native Mexican of Spanish and Indian descent and her father a Hungarian-German Jewish immigrant. Kahlo was the third of four daughters- Matilde, Adriana and the youngest sister Cristina.

Frida was born in a time of change. Three years after her birth the Mexican revolution began and shortly after, WW1 would change the face of Europe. All these events influenced her art but in addition to these external influences was also the intense and personal introspection that was a characteristic of her work.



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In 11 at the age of six, she contracted polio, which affected her right leg. She grew close to her father at this time who helped her build up the strength in her leg. Her father always felt Frida was the most intellectual of his daughters and although he was remote from the rest of his family always found time for her. Kahlo had a different relationship with her mother, whom she called “the boss”.

In 1 Frida was encouraged by her father to enter the National Prepatory School, which was part of the University. She was one of thirty-five girls and enjoyed the attention, as she was an outrageous extrovert at this time. It was also the first time she met the painter Diego Rivera who was engaged to paint a mural at the school. He was 6, she was 14.

In 15 Frida met with the accident that was to profoundly change her life. The bus that she was travelling on with her boyfriend collided with a streetcar. An iron rail pierced her body. Her spinal column was broken as well as her collarbone, ribs and pelvis. Her right leg had eleven fractures, her left shoulder was forever out of joint and one of her feet were crushed. As in one of her paintings the scene on the bus was bizarre. Frida’s clothes had come off in the collision and covering her bloodied body was a sprinkle of gold dust. When her body arrived at the hospital she was not expected to live. A year after the accident it was discovered that her spine had not healed properly and for the rest of her life she was forced to wear rigid corsets. She underwent many operations during her life including her spine and right foot, which she would do anything to save. Whilst in the hospital she wrote “death dances all around my bed”. The pain that began with the accident stayed with her throughout her life. She could not return to school so began painting as a way to relieve her loneliness. She had not been formally trained but developed her own unique style.

In 18 she joined the communist party and saw Rivera again as he was well known in Mexican politics. Frida asked him to look at her work, which he found intriguing. The Latin American tradition of retablo art, folk paintings that tells the story of healing provided a crucial direction for Kahlo whose own life was filled with the ebb and flow of sickness and healing.



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Wednesday, August 8, 2012

Comparing characters in the stories Turned and A Lorn milkmaid

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Introduction

In this project I will be analysing two short stories Turned and A Lorn Milkmaid. I will specifically be focusing on the Women in both stories, discussing their personalities, their problems and how they deal with them. At first I will analyse the Women from both stories separately, I will then discuss all of my analysis and see if any of the women are similar

We start with the women in the story Turned.

The first of the two women I will analyse is Mrs Marroner. She is married to a very rich man. She is a very intelligent woman with a PH.D, She considers herself very superior, and is very reserved; she prides herself on her ability to control her emotions with her strong Boston - bred attitude.

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The second Woman is Gerta. She is a Swedish and is employed by the Marroner’s as a maid. Although poorly educated and young, Gerta is extremely patient and with careful tuition takes to new ideas and learns quickly.

Now that we have a basic outline of the female characters, the story line can now be explained in brief.

The Marroner’s are living comfortably with their maid Gerta. Mrs Marroner is anxious to teach Gerta the ways of the world. Mrs Maroner is a very cold person but has decided to try and use her knowledge and saint like patience to educate Gerta. Gerta is an eighteen year old Swedish housemaid, who a least in Mrs Marroner’s eyes is very na├»ve. Mr Marroner has to go away on business suddenly, Greta and Mrs Marroner are left alone to look after one another. Mr Marroner is delayed by a few months, Mrs Marroner notices that Gerta is looking unwell, at first she suspects home sickness, then illness which are both denied by Gerta. Eventually Mrs Marroner suspects something which Gerta can’t deny � pregnancy. Mrs Marroner is annoyed when she thinks of all the painstaking work she did with Gerta, teaching her to be more refined with men. However, with the combination of her feeling sorry for the poor “child” and Gerta begging at her feet for forgiveness, Mrs Marroner decides to let Gerta stay until she has had the baby, then get them both back to Sweden somehow. A few weeks’ later two letters arrive, Gerta is out and so Mrs Marroner takes them in. The letters are both identical one for Mrs Marroner and one for Gerta, they are both from Mr Marroner. At first Mrs Marroner doesn’t think much of it, Mr Marroner has sent postcards and things like that for Gerta in the past. She left Gerta’s letter on the table and took her own into her room. It started “My poor child”, Mrs Marroner thought this was very strange, as she read on it gave details of Gerta’s pregnancy, and that Mr Marroner was the father. He enclosed a fifty dollar bill and told her if Mrs Marroner finds out be sure to leave your address at his office. Mrs Marroner was outraged she waited for Gerta to get home and told Gerta to open her letter, and read it. Gerta is reluctant but does as she was told. Her letter starts “My dear wife”. It is obvious that Mr Marroner has mixed up the letters and put them in the wrong envelopes. Gerta is sent away to pack by Mrs Marroner, as she packs Mrs Marroner then has a long cry (much against he principles), She then has a cold shower and trys to think. Mrs Marroner regrets sending Gerta away she knows Mr Marroner took advantage of her; she goes up to Gertas room to find her sleeping, Mrs Marroner goes back down stairs.

When Mr Marroner gets home he finds the house deserted, no note or anything. He suspects his wife knows he goes into work the next day. Mrs Marroner’s solicitor presents him with a letter, it just read “we have gone, I will look after Gerta, goodbye”. Mr Marroner stays on his own in the house until curiosity causes him to hire a group of private detectives to find his wife. They eventually track her down to a guesthouse, which she is running under her maiden name. When Mr Marroner goes to see her, she is sitting in the front room with Gerta and her baby. She simply says, “What have you to say to us?” And that’s where the story ends.

Let us examine the women in this story

Gerta

Not much to say really, a young Swedish girl. Mr Marroner takes advantage of her innocence and gets her pregnant. She is helped by the much more interesting…

…Mrs Marroner.

Mrs Marroner is definitely the most interesting woman in the play. She is educated, has the patience of a saint and despite her upbringings has a warm heart. Lets look at how she handles the key situation in the story, when she finds out what her husband has done. After she sends Gerta away to pack, she goes to her own room and lets all her emotions out by having a big cry. Then she has a cold shower and a warm bath, to clean her body and mind so she can think. She reaches the conclusion that Mr Marroner took advantage of Gerta. She therefor leaves the house and takes Gerta with her, so she can help raise the baby. That takes a lot of courage and shows what type of women Mrs Marroner is.



We now move on to the story A Lorn Milkmaid.

As this story is in a different style to Turned, I’m going to set my analysis out differently. Rather than write a compacted version of the whole story, I’m going to look at a specific scene in the story, for each woman and analyse her reactions etc.

We start with Rhoda

Rhoda is a middle aged dairy worker; she lives in a cottage with her son. Rhoda used to be in a relationship with the owner of the dairy she works at, Farmer Lodge. The farmer ended the relationship a few years ago, he now intends to marry another woman who is considerably younger than him.

The scene we are going to analyse for Rhoda is one in which Mrs lodge comes to visit Rhoda’s cottage. Mrs Lodge is not at all like Rhoda imagined, she has brought with her some useful articles including a new pair of boots for Rhoda’s son. Mrs Lodge is dressed in fairly ordinary clothes as opposed to the rich silk dresses; Rhoda had mentally fitted her with. Rhoda’s son is absent and so Rhoda answers the door. Mrs Lodge bids Rhoda good day. Rhoda cautiously returns the compliment. After various points of conversation, Mrs Lodge shows Rhoda her arm and says. “One night when I was sound asleep, dreaming I was away in some strange place, a pain suddenly shot in my arm there, and was so keen as to have awakened me”. Rhoda looked at the arm; it had bruising on it. Rhoda thought back to her own dream the night before, how she seized the arm of Farmer Lodge’s new wife. Rhoda asked Mrs Lodge how she did it, Mrs Lodge did not know but she thought it would soon disappear. Having delivered the boots Mrs Lodge left, but Rhoda could not stop thinking of her dream.

We can see from this particular this scene that Rhoda is a very insecure person, possibly slightly aggressive particularly towards Mrs Lodge. We know that Rhoda has always been jealous of the farmer’s new wife, it is always on her mind even when she is sleeping, she is dreaming of attacking Mrs Lodge. However, when she actually meets Mrs Lodge she finds her to be a kind woman rather than the ogre she visualised in her dream. However, when Mrs Lodge asks Rhoda if she knows what may be wrong with her arm, Rhoda does not tell her about the dream. This is a further example of Rhoda’s deep hatred for Mrs Lodge.

We will now look at a scene in which we can analyse Mrs Lodge.

This scene is set some years later the mark on Mrs Lodge’s arm is still there, it has also grown into a much bigger scar, which has practically engulfed her whole arm. Mrs Lodge has been told by a spiritualist that the only way she can rid herself of this ailment is to touch the body of a man who has been hanged. After careful thought Mrs Lodge decides to take the spiritualist’s advice. When the Farmer Lodge is away on business, Mrs Lodge gains access to a prison in order to touch a hanged corpse.



Mrs Lodge is in a grey mood; she notices how quickly the man must have been thrown into the cheap coffin because his coat was still sticking out. Looking very sombrely, she walks over to the coffin.

Mrs Lodge is a very gentle woman, she is prepared to go to any length to please other people. It was immaterial to her how her arm looked; however Farmer Lodge refused to touch her until the arm was better. When Mrs Lodge went to the prison she was so considerate as to notice how a common criminal had been placed in his coffin. As she approached the man, she was truly distressed about his execution. This is the ultimate example of Mrs Lodge’s kind nature.

Conclusion

It is clear that the women in these two stories have very little in common. However they all have their own qualities and faults. Gerta the maid from the story Turned has her innocence, however she also has her poor level of education. Mrs Marroner from the same story has her high level of education, but also has her tendency to jump to the wrong conclusions. Rhoda from the story A Lorn Milkmaid has her vulnerability, however she also has the ability to hate another person to the point of obsession. Mrs Lodge has a quality, which is also a weakness her basic kindness allows people to take advantage of her.

I would say the one thing that these two stories in common is the sentiment that no one is perfect.







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Tuesday, August 7, 2012

Energy Scam

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U.S. President Jimmy Carter, in the 170s declared an energy crisis, Congress responded with a tax credit to encourage business to turn domestic coal into a substitute for imported foreign oil. Known as Internal Revenue Code Section , the program hands out tax credits for synfuels. Today, the synthetic-fuels tax credit still remains on the books. Companies that manufacturer synfuel use coal fines, dust or ground coal, mixed and soaked with an oily liquid that may include chemicals, binders and additives, to alter the product’s chemical composition. They then bake the mixture into briquettes for sale to utilities. The resulting product has the same energy content as regular coal and burns similarly. But its different in one respect The “synthetic coal” (which is really a synfuel) generates a tax credit of about $6 a ton. Some 55 coal-based synfuel plants sprang up to take advantage of the tax credits worth as much as $1 billion a year. Today, 7 plants operate in West Virginia, Kentucky and Virginia while only four are still located in Western states. Fifteen plants operate in Pennsylvania, Ohio, Indiana and Illinois, while nine are located in Alabama, South Carolina and North Carolina.

Personally, After reading this article I was appalled and after doing a little more research it is disturbing to see some of these companies taking these huge tax breaks and paying a lower tax rate than what someone making $5-0,000 dollars a year. What would be interesting to see would to see how much profit one of these companies that takes these tax breaks would make without the tax break, and would some of these companies go bankrupt? Reading more into this topic I also learned that burning coal causes pollution, which is another reason for taxpayers to not be happy with what the government is doing. The government seems to make the rich, richer and th





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Monday, August 6, 2012

Importance of accounts to a modern business

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Importance of accounts to a modern business



In a competitive market a modern business has to know about what is going in and what is going out, without this a business is useless. All businesses, whatever their size, need to keep accurate records � particularly about money. The owners want to know what is happening and they have a legal duty to prove that the business is properly run. Businesses need to be constantly aware of the condition of their finances, so that they can try to make adjustments where necessary to keep afloat. Within this essay the various benefits of accounts are described in relation to a modern business.

Initially one of the key points of keeping track of a company’s’ accounts is to find out if you are making profit. Therefore, by assessing the income and expenditure aspects of the accounts, profit can be calculated and this should help you to analyse your business progress, by comparing with previous years accounts.

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Accounting can also highlight individual areas of your business so that you can discover what the successful and unsuccessful areas of your business are. These can then be rectified to improve profits.

Accounts can also show the debts the business owes. This may be important as the business needs to know if they are in debt and if so, they can decrease expenditure in other places.

Also managers and owners can see the accounts where they can decrease expenditure. The business may be spending too much money in a certain area and it may not be necessary.

You can also see where you are spending your money and how much you are spending. You may want to increase/decrease the money going in that certain area.

Accounting also shows what financial resources the business has. This can be important when an individual is checking your accounts to make sure they are up to standards.

If the business has credit facilities, then they will need to know which customers owe them money and how much. Some companies let their customers have a couple of month’s credit so this must be checked and kept up to date.

Management can also analyse and evaluate any business decision, they have made that year. For example, if a business may have had to make a major decision, they can analyse whether it was the right choice.

Accounting not only deals with historical records of the business’s financial transactions, it can also be used to plan ahead, to forecast results. Businesses can use their accounts to help them prepare budgets concerning the planning of sales, running expenses and profit, etc.

Benchmarking is when the organisation compares their own accounts with another from a similar industry, possibly a competitor. So when your competitors are doing well, you can see where they have done well. Or even if they are not performing well then you can see their mistakes and make sure you don’t make the same. But this works both ways, as your competitor’s can see yours.

The government needs to make sure that any modern business are fulfilling their tax obligations and that legal requirements are met. The government need to know that the business is not breaking the law and everything is above the board.

In conclusion, therefore I think accounts are extremely important for a modern business to survive. They can be used to see what is going on in your business either to see if you are making profit or used to make budgets for the year coming. As long as they are used properly, accounts can be extremely helpful for all different types of businesses.



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Sunday, August 5, 2012

For Richer

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The article entitled “For Richer” by Paul Krugman, published in the New York Times Magazine on October 0. 00 discusses Krugman opinions on the increasing economic inequality gap in America and the effects it has on the economy. Krugmen belives in the effects of the extremely unequal distribution of income lowers the standards of living for Americans. I will discuss how the economic inequality affects the general standard of living for Americans.

The distribution of income in America has been widening over the past 0 years from a large concentration of the income and wealth going to an extremely small percentage of the population. “It has been estimated that the 1,000 richest families in America have almost as much income as the 0 million poorest households.” (Krugman)

It is evident that the rich are getting richer and the poor are getting poorer. What’s hard to see are the effects this has on the standard of living in America. It is common for Americans to believe that because we have the richest, most advance nation, with real GDP per capita higher than any other major nation that our standard of living should be better off than any other country. This is not true. Americans generally work more hours per year and have a lower life expectancy than most other developed countries. The Swedish, who has a lot less of an inequality in their income distribution than the US, can expect to live an average of three more years, work less hours per year, get higher average wages, and take longer vacations than Americans. Families living in Sweden who are in the poorest 10 percent have incomes 60 percent higher than Americans in the same percentile. (Krugman) This shows how Sweden, who has less economic inequality, has a better overall standard of living than America. It has been proven that Americans have a lower life expectancy that most of the other major industrialized nations and this is a major cause of the lower standard of living in America.

The more inequality in the distribution of income, the more health related problems America will see which will lower the standard of living. “The more equally wealth is distributed the better off the society” according to an article in the British Medical Journal. It seems obvious that poor people are more likely to be sick, and die at an earlier age, compared to rich people. What might not be as obvious is that overall health of a society is in direct proportion to the size of the gap between the rich and the poor. It is not the level of poverty that matters in a society, it is the level of the gap between the rich and the poor.(Montague) The socioeconomic status of an individual determines the access that person has on economic resources that are important to their general health such as nutrition, medical supplies, and housing. (Lawerence) The British Medical Journal did a study measuring the different income inequalities between the states in the U.S. and compared it to the various rates of disease and other health related issues. The study concluded the greater the gap between the rich and the poor, the greater the chance people will be sick and die young. As the economic inequality continues to grow within our nation, the overall health will continue to deteriorate. The medical health of our nation is not the only thing affecting the standard of living by the inequality gap but the general safety is as well affected.

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The level of crime in America is affected directly by the level of unequal distribution in the economy. “The United States is one of the most violent societies in the industrialized world today.” (Amburgey) One of the main reasons America has such a high crime rate is because there is so much income inequality. In times of increased inequality in the United States, there were increases in prison population as well. (Grabmeier) The opportunity cost of fighting crime in a society has a significant effect on the standard of living. In America there is more money spent on prisoner housing than on crime prevention. (Amburgey) Krugman states that “crime, and the fear of crime, divert resources away from productive uses” When spending more and more money and time on protecting themselves and their belongings, Americans are in turn, lowering their standard of living. Decreasing the level of inequality in America and allowing for more money to be spent on public goods, such as crime prevention, would in turn raise the standard of living for Americans.

The article “For Richer” by Paul Krugman stimulates one to consider how the distribution of income affects the standard of living in America. Krugman and I both agree that the inequality gap negatively affects the health and safety of Americans today. Having a greater gap in the allocation of income in the United States greatly affects the overall health and the safety of Americans and in turn lowers the standard of living.





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Friday, August 3, 2012

busines

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Food Choices

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Food Choices. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Food Choices paper right on time.

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Aditi Bhargava

Page 1

FOOD CHOICES

What do the starving people of a third world country like Ethiopia have

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in common with the elite society of the West? The need for food. The only difference is

that while Ethiopia still views food as “a means to biological survival (par.1), the

account executives, lawyers and professionals of the western world regard the food they

consume as being indicative of their status in society. Food and its quality and quantity

appear to have a bearing upon every aspect of their lives. This is the theme of the

sarcasm laced humorous essay “Food Worship” by Barbara Ehrenreich published in

17. Catering distinctly to an audience that is well-versed in North American culture,

the author employs figurative language such as tropes and humor, compound - complex

sentence structures and unique juxtaposition of common aspects of everyday life to state

her arguments and make this essay effective. At the same time, however, her assumption

of a specific audience and the larger issue of “the gluttony of a few and the chronic

hunger of the world’s many” (par. 10), are not addressed throughout the piece and leaves

the reader much to speculate about.

One of the most effective techniques used by the author to

arouse the reader’s interest is sarcasm. In paragraph two she writes, “I am thinking of

substituting food emporiums for museums on my children’s Sunday outings.” By using

this hyperbolic statement on the importance of food and stating that food has “gained a

foothold in academia”(par.), the author has clearly ridiculed the trends in western

society. She describes each individual as having “hunger of deep and savage



proportions” (par. 5), and expresses shock at how gluttony is no longer considered an

excess, being justified by “wild aerobic fallings and desperate five-mile runs”( par.5).

Innovative and startling metaphors such as “Exercise is the yuppie version

of bulimia” ( par. 5); pita bread and salad bars have “sedimented” down to Burger King



(par. ); and the reference to a possible “gastrointestinal revolution” (par. 6) keep the

reader amused and curious of what the author is trying to highlight. She also establishes

her credentials to comment on this new fad by admitting “to having occasionally dined�

on other people’s expense accounts” (par. ) while characterizing these “other people” as

“upwardly mobile” (par. ) and “upscale people” (par.4). Here, Ehrenreich forges an

instant bond with the reader as she makes it apparent that she is not a member of this

overindulgent brigade that is apathetic to the rest of the world.

Unusual comparisons have been made by Ehrenreich to support her

contention that the priority given to food has increased over the years. Hard hitting

analogies such as “exercise is to eating in the eighties as contraception was to sex in the

sixties” ( par. 6), the entirely new meaning given to exercise (burning the weight of extra

calories rather than maintaining fitness); and that the food a person thinks is in

vogue can be used as a yardstick for measuring the potential of a possible life partner,

successfully emphasize this point. The comparison of our diet to that of the tiny

shrew in itself describes the obsession that people have for food and how it has come to

be an expression of man’s decadence.

The compound-complex sentences present many facts and ideas in a

running manner to support conclusions. A cause and effect argument is sometimes

presented in a reverse sequence with more telling effect; for example, in paragraph four



“Upscale people are fixated with food because they are now able to eat so much of it

without getting fat, and the reason they do not get fat is that they maintain a profligate

level of calorie expenditure”( par. 4). The correlation of profligate expenditure of

calories with exercise comes in the last part of the next sentence where “the run at

dawn”, the “midmorning aerobics class” and “racing on a stationary bicycle” are laid out

in a running fashion. Though the style is effective, the sentence structure is complex and

appears difficult to comprehend at first. However, the style makes the conclusion pithy.

Punctuation has been used in many paragraphs to expand a concept or idea, and even

simply for effect�for example the use of hyphens in “and--as food history, food

criticism, etc.�gain a foothold in academia”(par. ). Similarly commas and colons have

also been used to skillfully emphasize sections of prose throughout the passage.



There still exist issues in this essay which have not been discussed to their

full potential. The message that Ehrenreich may be trying to convey to her

audience is that more needs to be done to aid the food-deprived areas of the world

as we have the ability to do so. But talking about Ethiopia in the introductory

sentence and mentioning India in the last paragraph does not emphasize this point

enough. She also assumes her readers have grown up with the Western culture; terms

like “jazzercise” or the mention of Jane Fonda’s videotapes have no effect on a

reader who has no prior knowledge of these trends and icons. The narration of

incidents, trends and anecdotal bits are effective to the extent of making the reader

aware of the current state of affairs, but this article may suffice to be a humorous

exposition on the eating habits of the ‘newly arrived’ in Western society.



Please note that this sample paper on Food Choices is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Food Choices, we are here to assist you. Your cheap custom college paper on Food Choices will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment from Live Paper Help and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!