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INTERNET SECURITIES INC. CASE
BRIEFING THE CASE
v Gary and his brother George raised $15,000 to start a new venture.
v They saw an opportunity to exploit the need for content providers on the Internet, focusing on emerging markets.
v They are contemplating a new phase of the company's financing and development.
1. Evaluate Internet Securities, Inc. as of 15.
Ahead of its time since 14, Internet Securities is the pace car for subscription-based business information services on the Internet.
This company is an electronic provider, offering financial and business information on Poland and Russia. The services include news, corporate financials, analysis reports, as well as industry and macroeconomic info.
ISI has excellent business model with tremendous product (unique, user-friendly, bilingual, easy access) good acceptance from big customers, participate in industry and market with growing trends, its service is friendly and fast, has the advantage of first mover, has talented management team with experienced business advisors and operates a low costs.
I really like its strategy to focus first on specific emerging markets in Central Europe, but also the vision to move to other emerging markets in Latin America and Asia.
The main risk for this company is the potential entrance of big competitors such us Bloomberg and also the country environment conditions (mainly economic/market risk)
. How have the opportunities changed over the past year? Why?
Each year The Internet is changing more rapidly the way people work and do business creating more opportunities for entrepreneurs with limited resources like Gary and George Mueller. Also the opportunities changed over the past year because emerging markets (ex. Poland) are experiencing growth, the business conditions are more stable, foreign capital is increasing and the development of capital markets in Central Europe.
. What fund raising strategy would you recommend?
ISI is offering equity participation for an investment of $500,000. I would recommend targeting the raising strategy to companies or strategic investors that are seeking to enhance on line information services or web advertising.
Another target could be one of its customers in Eastern Europe that could participate as a means of strengthening its position in emerging market financial services.
4. What should the professor say? What should the Mueller's do?
The professor should say that this is a great opportunity. All fundamentals have strong base, such us company strategy, team management, product quality, service differentiation, market segmentation, target customer acceptance, industry and market growth and the financial projections look pretty good.
Muellers should go ahead with this project, raise more capital to expanded, develop its product in different languages and try to move company headquarters from Pittsburgh, Pennsylvania to New York or London, in order to be more close to worldwide financial market centers.
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